Unpredictable pipeline
Revenue depends on heroic effort instead of consistent stage quality, deal hygiene, and next actions.
Revenue systems for Series A/B SaaS
raizr
Revenue systems for ambitious growth companies.
RAIZR helps founders at the GBP 2M-20M ARR inflection point diagnose, rebuild, and operate the commercial engine between product-market fit and scale.
15 yrsCommercial leadership under pressure.
8 to 34Countries scaled through Delivery Hero.
200K+Cold calls made personally.
90 daysFoundation builds designed for self-sufficiency.
Product-market fit is not a revenue system.
When founder-led sales starts to scale, the commercial constraint usually moves faster than the team can see it. RAIZR finds the constraint, fixes the operating rhythm, and installs the system that keeps working after the engagement ends.
Sales leadership gap
The team needs cadence, pattern recognition, and accountability before a full-time VP Sales is viable.
Data blindness
CRM noise hides the true drivers across conversion, cycle time, retention, expansion, and unit economics.
Board pressure
Forecast conversations drift from evidence to hope because the commercial system lacks transparency.
Front door offer
Commercial Health Check
A two-day audit delivered in five working days. You get a board-ready view of what is broken, where the leverage is, and what to fix in the next 90 days.
Diagnose. Rescue. Build. Lead.
The offer ladder is deliberately simple. Start with the constraint, stabilise the system if needed, then install the operating model that makes the team self-sufficient.
Commercial Health Check
Expose what is broken and what to fix first.
GBP 5,000Emergency Rescue
Six weeks embedded when targets are missed, leadership has changed, or the fundraise clock is running.
GBP 50,000Foundation Build
Three months to professionalise process, data, cadence, hiring, coaching, and operating rhythm.
GBP 75K-100K
Who is behind it
Built by someone who has carried the number.
RAIZR is led by Colin Darbyshire, a commercial operator with 15 years in revenue leadership across scaleups, turnarounds, and international GTM builds.
Director-level at Delivery Hero during expansion from 8 to 34 countries through IPO.
Fractional CSO at Zeitgold, Kaiko, and other high-growth technology companies.
Hands-on work across sales process, CRM discipline, hiring, coaching, and operating cadence.
No pitch theatre
Know exactly what is broken before the next board meeting.
Book a 30-minute diagnostic call. If RAIZR can help, you will know where. If not, you will still leave with a clearer view of the commercial constraint.